Coming next time: Marketing Tips & Ideas - Part Two                                                           Home Page

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Marketing Your DJ Business - Part One

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This time we make a start on the topic of marketing your Mobile DJ Business by looking at some existing advertising methods and your Return on Investment (RoI) from them.

It was about 100 years ago that John Wannamaker said "Half the money I spend on advertising is wasted - the trouble is I don't know which half". In our industry, and with the information available to us in 2009, I don't think this applies any more and certainly shouldn't to Mobile DJs.

Let me try to qualify this last comment. It's easy for us to ask our potential clients "How did you hear about me?", or to incorporate the question into an enquiry/booking form.

Anyway let's start by taking one popular area of marketing used by DJs for this issue.

This full article, along with many others, is now available in paperback for £11.99 +P&P from the AMPdj Goodie Store and in eBook format from Amazon for just £5.97

A free preview of the book is also available on-line here.

All profits from the sale of the book will be divided between four charities:

Guide Dogs, MS Society, Diabetes UK and Action on Hearing Loss


DJ Hank's Really Useful Guide for Your Mobile Disco Business

 

The Alliance of Mobile & Party DJs - £10m PLI for £49 - why pay more for less?

Coming up in the next Infomail - Marketing Tips & Ideas - Part 2