Marketing Your DJ Business - Part One
This time we make a start on the topic of marketing your
Mobile DJ Business by looking at some existing advertising methods and your
Return on Investment (RoI) from them.
It was about 100
years ago that John Wannamaker said "Half the money I spend on advertising is
wasted - the trouble is I don't know which half". In our industry, and with the
information available to us in 2009, I don't think this applies any more and
certainly shouldn't to Mobile DJs.
Let me try to qualify this last comment. It's easy for us to
ask our potential clients "How did you hear about me?", or to incorporate the
question into an enquiry/booking form.
start by taking one popular area of marketing
used by DJs for this issue.
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