Do all clients choose their DJ on price alone?
Following on from Issue 35, we had a number of readers contact us for more information. Well here's some results from our latest client survey, the largest ever conducted in the UK.
Over the last 12 months we have contacted clients who used any one of the five AMPdj sites to find their DJ. Over 60% of the several thousand clients who booked an AMPdj member responded to our questionnaire, which has proved to be very enlightening. Using results, such as these, helps us to hone our marketing skills and understand what clients are really looking for.
The Price Hunter
Our initial thoughts were that most clients would choose the cheapest quote they received. How wrong we were!
This full article, along with many others, is now available
in paperback for £11.99 +P&P from the
AMPdj Goodie Store and in eBook format from
Amazon for just £5.97
A free preview of the book is also available on-line here.
All profits from the sale of the book will be divided between four charities:
Guide Dogs, MS Society, Diabetes UK and Action on Hearing Loss