Do You Advertise or Market Your Business?
'Advertising is a form of communication intended to persuade an audience
(viewers, readers or listeners) to purchase or take some action upon products,
ideals, or services.'
In other words... You pay to advertise your disco in print, on the internet or
on radio and cross your fingers, hold your breath and wait for the phone to
'Marketing is the process by which companies create customer interest in
products or services. It generates the strategy that underlies sales techniques,
business communication, and business development.'
In other words... You have a plan to promote and develop your disco company to
potential clients which involves a combination of advertising, networking and
This full article, along with many others, is now available
in paperback for £11.99 +P&P from the
AMPdj Goodie Store and in eBook format from
Amazon for just £5.97
free preview of the book
is also available on-line
All profits from the sale of the book will be divided between four charities:
Guide Dogs, MS Society, Diabetes UK and Action on Hearing Loss
Till next time... enjoy your marketing journey and keep your eye on the road
Sandy & Paul
08456 808 247 (calls cost up to 4p per minute plus your phone company's access charge)